MYSTERY SHOPPING

Mystery shopping aims to simulate real customer shopping in various scenarios to enable an evaluation of the quality of your customer service, benchmarked against your own quality objectives.

Mystery shopping enables you to see your brands through the eyes of a customer, thus enabling you to refine your customer service.

Netetude can develop scenarios with you and recruit mystery shoppers for the project, carry out the visits and any follow-up. We will then submit a detailed report to you. You can follow the project step-by-step via our secure web platform, thus reducing time and costs.

Example of a recent project: a cafeteria restaurant

The project:
Service quality audit
Profile of mystery shoppers:
Men and women aged between 18 and 65
Scenario:
Choice of dishes: try the fixed price menu, check the temperature of the cold drinks, the quality and presentation of the meals and the choice of desserts.
Checkout: measure the waiting time and the politeness of checkout staff.
The dishes: check the temperature, quality and quantity of the dishes served.